The release of a Cristiano Ronaldo NFT collection has resulted in an increase in search traffic for keywords such as "famous NFTs."
According to a price analysis firm, the news of professional soccer player Cristiano Ronaldo launching his NFT collection with cryptocurrency exchange Binance has resulted in an increase in the number of people searching for NFT-related terms.

According to CoinGecko, searches for "celebrity NFTs" are up 1,250%, and searches for "Binance" are up nearly 500%. Searches for "Ronaldo" have increased 376% in the last seven days, but the Portuguese superstar has had a busy week. Following an open interview with the media on Tuesday, he was released by Manchester United, and on Thursday, he became the first male player to score in five FIFA World Cups.

Binance announced a "multi-year" partnership with Cristiano Ronaldo, widely regarded as the best gamer of his generation, last week, which will include the release of his first NFT collection. The collection will include seven animated sculptures that range in rarity from common to extremely rare.

It is not uncommon for athletes to dabble in the world of cryptocurrencies and NFTs. F1 driver Daniel Ricciardo became an OKCoin brand ambassador in May, and athletes such as golfer Bryson deChambeau and ex-skater Tony Hawk launched their own NFTs. However, the announcement that one of the world's most marketable athletes, with millions of fans worldwide, will be entering the NFT arena is catapulting the crypto industry into a whole new realm.

"Celebrities have become an essential component of NFT success."

"I worked closely with Binance to create a collection that allowed me to not only connect with my fans, but also engage them in a new and deeper way and reward them for their support," Ronaldo said.

"My fans have been an important part of my success, and I am passionate about creating a fan-centric economy so that they can have their own sports story."

I want to invite fans to Web3 through the world of NFTs in collaboration with Binance."

"Given the level of influence and popularity of celebrities, they have become an integral part of the success of NFT projects," said Bobby Ong, COO and co-founder of CoinGecko. Fans and followers are willing to spend money on collections and experiences created by their favorite celebrities, which includes NFTs such as digital collectibles like.