The marketplace's official release on the layer 2 blockchain platform is the result of a months-long collaboration. The video game retailer announced on Monday that its NFT market is now operational on its ImmutableX blockchain platform.

The collaboration was announced in February, and the GameStop NFT platform has been in public beta since July. Users will be able to access Web3 games in development at ImmutableX, as well as additional NFT game assets such as Gods Unchained, Guild of Guardians, and Illuvium, following the official launch. According to its developers, the Tier 2 scalable product can facilitate "100% gas-free and carbon-free money printing and trading" in the GameStop NFT marketplace, making it an appealing solution for players new to Web3 gaming.

Since February, the two platforms have collaborated on several initiatives, including the launch of a $100 million grant for Web3 game creators and creators, as well as the integration of ImmutableX into the GameStop NFT Marketplace wallet to allow for easier management of games and digital assets.

For the past year, GameStop has been working to improve its Web3 integration suite. The retailer launched its self-storage NFT drops and crypto wallet in May. Loopring, its Tier 2 scaling product, was launched in July to process transactions for its beta market launch, raising $7.2 million in its first week. The retailer recently announced an upcoming collaboration with cryptocurrency exchange FTX.

According to Jonathan Reedy, vice president of strategic partnerships at ImmutableX, both companies hope to attract new Web3 players by providing educational materials and even in-person and virtual games.

"ImmutableX hopes to create a gaming environment in which true digital ownership and entertainment are at the core of the gaming experience, rather than wallets, bridges, chains, and pools," Reedy said.