Atari is widely recognized as a pioneer in the video game industry and the creator of classic games such as Centipede, Asteroids, Breakout, and others. Atari released a 2600 NFT collection featuring stylized illustrations from its classic games to commemorate the company's 50th anniversary in September 2022 and pay homage to the iconic Atari 2600 game console. Butcher Billy, a Brazilian pop culture artist, designed the artwork, and the entire collection sold out within hours of its debut.
When viewed online or inside a crypto wallet, Atari NFTs look great, but they look even better when hung on the wall. Atari is pleased to announce a new collaboration with print-on-demand pioneer Pixels to enable Atari NFT owners to transform their digital NFTs into physical works of art. Atari NFT owners can now visit AtariPrints.com, link their Ethereum NFT wallet, and convert their Atari NFT into prints and framed posters. Each product comes in five sizes (10" x 12" to 32" x 40") and can be customized with hundreds of frame and mat options.
Pixels, one of the world's largest print-on-demand technology companies, powers AtariPrints.com. Pixels technology can instantly convert any image-based NFT into hundreds of physical products. Pixels establishes a base price for each available product, and then NFT designers such as Atari decide which products to sell and how much to earn from each sale. Pixels manufactures and ships physical products purchased by customers through a network of 16 global manufacturing centers. All items are made and shipped directly to buyers within 3-4 business days, with a 30-day money-back guarantee.
"This is one of the most exciting times in our company's history," said Pixels CEO Sean Broihier. "With the recent popularity of NFTs, it was only natural to extend our printing capabilities to the NFT community after spending more than 15 years developing software to help artists and brands sell print-on-demand products." The response from NFT designers and market participants was overwhelming."
Pixels enables NFT designers to sell physical products via white-label websites, Shopify, Amazon, Instagram, mobile apps, integrated shopping cart widgets, the Pixels.com marketplace, and other platforms.
"There is no easier way to turn your NFT business into a physical art business," said Fine Art America CEO Sean Broihier. "Exactly what we do is convert digital images into physical products." We've developed print-on-demand solutions for millions of independent artists and global brands, and we're thrilled to collaborate with Atari to show the NFT community what's up." When NFT holders are allowed to convert digital assets into physical products, this is possible."
Visit AtariPrints.com to turn Atari NFTs into frame prints and posters. NFT holders automatically receive a 20% discount on their first purchase, and 260 lucky owners receive free shipping as well as a $100 credit toward their purchase.
Pixels is a Santa Monica, California-based arts and technology company. The company, which was founded in 2006, is a global marketplace for artists, photographers, and the most iconic brands in the world. Sellers can upload their images to Pixels.com with a few clicks, set prices for over 25 different print-on-demand products (such as canvas prints), and then sell those items to a global audience of online buyers. Pixels' network of 16 global manufacturing facilities fulfills every order on behalf of the vendor. Pixels develops technologies to help image owners sell their products through mobile apps, physical retail stores, third-party e-commerce platforms (such as Shopify and Amazon), and shoppers everywhere else, in addition to providing an online marketplace and fulfillment service.
No other brand is as closely associated with the birth of the video game industry and the golden age of video games, and only a few can boast 50 years of cultural relevance. The Atari "fuji" logo is one of the world's most recognizable, and games like Centipede, Asteroids, and Breakout are fan favorites. Atari X is an initiative that unifies Atari's blockchain interests into a unified operation under Atari's sole control. The Atari X initiative is constructing a robust blockchain ecosystem that intertwines gaming, utility, and community, and will ensure that blockchain remains an important part of Atari's business and long-term strategy through a combination of Web3 best-in-class partnerships.
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