According to the Reuter's news, Bella Hadid, a supermodel from the United States, has entered the metaverse with the release of CY-B3LLA, a collection of Non-Fungible Tokens featuring artwork based on 3-D scans of her face and body.

After becoming obsessed with video games during the COVID-19 lockdown, Hadid, 25, told Reuters in an interview from New York that she was intrigued by shared virtual world environments and that she wanted to make "cool versions" of herself.

Previously, she stated on Instagram that she created the NFTs to "encourage travel, community, growth, fantasy, and human interactions."

NFTs are a type of digital asset that exists on blockchain, which is a database of transactions kept on networked computers. NFTs can be used to buy and sell digital objects such as images, videos, music, and text.

"It was super fun," Hadid said of the process, adding that the finished products have her "exact facial expressions."

Her collection consists of 11,111 NFTs produced in collaboration with the NFT minting platform reBASE.

The CY-B3LLA NFTs were inspired by ten different countries, with input from local artists.

"It was fascinating to see what kind of version of myself their brain concocted... There are so many different versions of me that you could create that I could never imagine "She stated.

Between now and September, the locations and accompanying digital assets will be revealed, with the first batch featuring images of a robotic-style Hadid inspired by Japan.

Each NFT also functions as a passport to a global community, unlocking rewards and granting access to real-world events attended by Hadid.

The date on which these NFTs will be available for purchase has yet to be announced, but interested buyers can register online.

"It's really exciting to see that people want to be involved," Hadid said. "Every time I put something out, I feel like I'm throwing a birthday party and no one is going to show up. And it's been really nice to see... people actually... tuning in and getting it."