This comes just months after the popular cryptocurrency exchange announced its sponsorship of the upcoming FIFA World Cup.

Visa, the world's largest payment processor, has launched "Visa Masters of Movement," a new NFT solution designed to engage soccer fans at the 2022 FIFA World Cup in Qatar.

Since 2007, Visa has been the International Federation of Football Associations' (FIFA's) official payment partner. The payment giant described its new product as a "first-of-its-kind" hybrid experience that includes a pre-event NFT auction and extensive player activation. Soccer fans are expected to begin watching the FIFA World Cup this month.

"As the 2022 FIFA World CupTM approaches, we want to celebrate football, art, and technology through the lens of what makes the FIFA World CupTM so unique: enormously passionate fans." For a few weeks, there were passionate athletes, legendary athletes, and talent. Vice President, Senior Andrea Fairchild stated in a press release shared with CryptoPotato, "Bringing the world together in a unique way."

Visa Introduces an NFT Collection for Football Fans

Visa Masters of Movement showcases one-of-a-kind digital artworks, avatars, and curated collections from the FIFA World Cup and FIFA Women's World Cup competitions.

NFTs are inspired by the iconic goals scored on NFTs by five popular soccer stars - Jared Borgetti, Tim Cahill, Carli Lloyd, Michael Owen, and Maxi Rodriguez.

The digital artworks are available on CryptoCom, a cryptocurrency exchange partner platform operated by Visa. Fans who want to participate in the auction can begin bidding today and continue until November 8. The collection will be officially unveiled at the FIFA Fan Festival, which will take place later this month in Doha, Qatar, from November 19 to December 18.

Creating Memorable Soccer Moments

Fans will be able to create their own personalized NFTs inspired by their favorite football moments using Visa Masters of Movement. CryptoCom, which also serves as the official sponsor of the FIFA World Cup cryptocurrency trading platform, will mint the tokenized assets.

Eligible creators will also be able to select their favorite color scheme based on their preferred national colors. The digital artwork will be used as gifts and souvenirs as well. The designed collections can be printed as one-of-a-kind NFTs by the winners.

"The FIFA World CupTM is one of the most anticipated sporting events in the world, and we are thrilled to provide fans with a new way to interact with this historic event. At the FIFA World Cup Qatar 2022TM, we will be bringing Visa Masters of Movement to life and giving fans eternal life in blockchain. We are thrilled to be collaborating with Visa to offer the chance to create and collect the most exclusive collections." Officially sanctioned by Crypto.com.