Gary Vee's VeeFriends has collaborated with Macy's and Toys"R"Us to release new limited edition collectible characters. The exclusive collection will go on sale today and will be officially released on October 17. Notably, this is the first time VeeFriends has made physical versions of their popular digital characters available.

Let's take a closer look at the VeeFriends x Macy's collections!

Gary Vee, a serial entrepreneur, imagined and created the characters in VeeFriends. VeeFriends characters are now coming to life thanks to a partnership between Macy's and Toys"R"Us. Plush and/or vinyl character sets will be available as exclusive physical collectibles.

10 special characters from the 283 VeeFriends Series 1 collection are included in the collection. Furthermore, each character, including the Practical Peacock, Willful Wizard, and Genuine Giraffe, has a backstory to his or her unique trait. In addition, users can scan the QR code printed on the characters to learn more about the stories through 3D animated short films by scanning the QR code printed on the characters.

“This partnership means way more to me than you could ever imagine,” said Gary. “The thought that VeeFriends will be in Macy’s and Toys“R”Us simultaneously is incredible…We chose characters that we think embody exciting features for first-time collectors, much like some of the toys I picked up on the shelves of Toys“R”Us the first time.”

How do I get the VeeFriends x Macy's characters?

Toikido, a London-based entertainment company, created the collection's designs. Only Macy's mobile app macys.com/ToysRUs.com and all Toy "R" Us in Macy's stores sell them. You can also purchase it from shop.veefriends.com. Prices range between $9.99 and $29.99.

Current owners of certain characters, on the other hand, are eligible for a free figure. For more information, visit the VeeFriends website.